Monday, February 4, 2008

The Maan on Super Bowl Commercials

What has happened to the institution of the Super Bowl ad? I can remember a day when the ads WERE the Super Bowl, whether it was the Bud Bowl, seeing what those crazy Frogs and the Cameleon were going to do, the EDS herding cats commercial, all those Miller Lite ads like 'You can call me Jay' back in the 80's. Now we get to watch poorly written, idiot's excuse for humor ads with what I like to call 'dumbass shock value'. For example, let's take the Salesgenie.com ads. One of these has a commercial about Pandas running a bamboo furniture store trying to boost their sales so they call up a panda psychic and it tells them to call sales genie and to stop eating the bamboo furniture and next day they are rich. That's it? That's all you got Sales Genie? You just spent millions of dollars on a super bowl ad, and that is all you can muster? The reason I call these 'dumbass shock value ads' is that they are so fucking stupid that I remember them and therefore the company gets what they were looking for, exposure. The same goes for those Yellow Book ads with Carradine in them. Taco Bell was equally as DSV. The entire ad consisted of a couple dudes who walk into their workplace and a couple mariachi guys make them sit down to eat and they hit on a hot chick from the office. I am serious when I say that description may be funnier than the commercial. The only commercial that got a big thumbs up was the Etrade commercials with the infant that is talking about trading and pukes himself, and then later tells us how he used some of his profits to buy a clown, and how he underestimated how creepy it would be. Now talking babies, THAT's HUMOR!

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